The Brand

Modern Monarchie is an extension of our soul's creativity. Inspired by our love for art and travel around the world. Our creations reflect a hybrid between high-fashion and a hippie soul.

Our Story

Attorneys turned fashion designers and entrepreneurs. Why not? Meet Marielly And Mercedes - our hat designers and makers. After finishing their masters degree in International Law & Arbitration and working in New York for a few years, they wanted to redirect their career towards their lifelong love for fashion. Their careers have taken them in many directions, and designing hats is definitely what they are the most passionate about. They are in love with the process and how much creative control they have.

Our Approach

"Buy less. Choose Well. Make it Last."

All of our products are hand-crafted, ethically sourced, cruelty-free and fair trade. Designed to last a lifetime, consciously sourced fur felts and Ecuadorian / Panama straws are used with handmade leather and fabric sweatbands, silk interior liners and vintage trimmings from around the world.

The process of hand-weaving Panama Straw requires precision and skill. Each straw hood is woven from natural toquilla straw grown in Ecuador. The fiber is braided into an intricate pattern until a finished hood is produced. The material is sent from Ecuador to our factory where they are shaped and trimmed into finished hats. Each hood is woven by a single weaver and takes anywhere from 8-10 hours to complete the weaving process. Panama straw is weather resistant and provides natural UV protection. It is the choice hat for summer because of it’s lightweight durability. When cared for properly, Panama straw will last a lifetime. Because of the natural fibers, our custom dyed panama colors will transform and change slightly over time. Due to the handwoven pattern and the natural dye, each hat is considered one of a kind.

We only use felt that is sustainable and cruelty free. Our 100% virgin wool is taken from a sheep’s first shearing resulting in the softest, finest felt available. We clean, scour, and dye our wool in our employee owned factory in Argentina. From shearing the felt to hand polishing a finished body, our hats pass through various skilled artisan’s hands.

Words We Live By

You are destined to live a beautiful life.
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